PROTOTYPES
PROTOTYPE 1
TikTok Educational channel
Summary:
This idea entails the creation of an educational TikTok Channel to teach the younger generations about what greenwashing is or how to spot it and why it is harmful to our environment. We tested the idea with Rewilder.
​
Test:
Highlights: Educational video channel on TikTok is an amazing way to reach out to younger generations.
Needs improvement: It is recommended to list the topics we want to cover in a series of TikTok videos: creating outlines, skits, and streams.
PROTOTYPE #2
Sustainability Rating App
Summary: We can create an app to scan products or browse items and their expert sustainability of product ratings and details. We tested the idea with Rewilder.
Test:
What we have done right: It appeals to the need to have a rating system about quality and sustainability in the fast fashion industry.
What needs improvement: It is brought up that the data of sustainability ratings need to come from somewhere. Unlike the food industry, where the ingredients have direct impacts on people’s health, leading to government regulations of food labels and requirements of transparency, the fast fashion industry doesn’t have a list of compiled data on sustainability.
DESIGN
Practical Solutions
Frequently utilized by my clients, this service has been essential to success on many occasions. Along with my unique professional perspective, this service has helped clients reach new heights and gain more significant influence through their projects. If you’d like to learn more about this service, simply get in touch.
