Boston University

Branding for Women's Empowerment Research

Role

Consultant and Designer

Timeline

February - March 2025

Tools

Illustrator, Photoshop, Figma

Skills

logo design, branding, workshop facilitation, website design, graphic design, wireframing

Project Link

africapowerconsortium.org

Context

Boston University Global Development Policy Center, along with four other research and policy organizations are founding a new consortium named the Africa Power Consortium. The mission of this organization is to advance women's empowerment through transformative policy-relevant research and innovation with an engaged community of practitioners and partners. As a new organization they needed a brand and design consultant to help create a brand identity, logo, and website that reflects their mission values and goals. I came on as a sole designer and consultant to help them develop these visual materials.

Key Achievements

Led UX and branding strategy to create a cohesive visual identity and user experience for the consortium’s digital presence.
Designed and developed website wireframes and prototypes to improve accessibility, navigation, and engagement for stakeholders.
Developed branding and logo materials that align with the consortium’s mission, ensuring clarity and consistency in visual communication.

Overpass

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Alike

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Behind the Scenes

01 Establishing a unique identity

The first thing we did was do brand identity workshop to learn everything from preferred colors and typography to what led them to pursue this work and why.

02 Identity

During this time I also did competitor and analagous analysis of similar organizations. I paid close attention to the identity of the organizations.

02 Ins

Once I understood what they were looking for I gathered inspiration from platforms like Pinterest, Behance, etc.

women-centered

evidence - based research

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02 Designing the Logo

The first thing we did was do brand identity workshop to learn everything from preferred colors and typography to what led them to pursue this work and why.

During this time I also did competitor and analagous analysis of similar organizations. I paid close attention to the identity of the organizations.

Once I understood what they were looking for I gathered inspiration from platforms like Pinterest, Behance, etc.