Boston University
Branding for Women's Empowerment Research
Role
Consultant and Designer
Timeline
February - March 2025
Tools
Illustrator, Photoshop, Figma
Skills
Logo design, branding, workshop facilitation, website design, graphic design, wireframing
Project Link
Context
Boston University Global Development Policy Center, along with four other research and policy organizations are founding a new consortium named the Africa Power Consortium. The mission of this organization is to advance women's empowerment through transformative policy-relevant research and innovation with an engaged community of practitioners and partners. As a new organization they needed a brand and design consultant to help create a brand identity, logo, and website that reflects their mission values and goals. I came on as a sole designer and consultant to help them develop these visual materials.
Key Achievements
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Led UX and branding strategy to create a cohesive visual identity and user experience for the consortium’s digital presence.
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Designed and developed website wireframes and prototypes to improve accessibility, navigation, and engagement for stakeholders.
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Developed branding and logo materials that align with the consortium’s mission, ensuring clarity and consistency in visual communication.
women-centered
evidence - based research
collective
Guided by values of evidence, equity, and women-centered empowerment, the Africa Power Consortium’s logo and brand embody inclusive, collaborative, and innovative partnerships for impact.
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“From all of us, we're just really impressed with how you're able to do things so fast and really meet our needs.”
“I was really impressed with the quality of your work and all your research you did, and also the speed.”
Naomi Frim-Abrams, Project Manager
Sarah Vincent, PHD student